The go-to trade show for discovering products, trends, and connections in the equine and country sectors.
BETA International returns on 27-28 September 2026 at the NEC Birmingham. With thousands of specialty retailers, wholesale & distributors, import & exporters, equine professionals, industry buyers, influencers, and press and media, the 2025 edition is the must-attend event of the calendar year.
Attend BETA International to source the latest products, network with industry leaders, and develop your knowledge on the trends affecting the equine & country sectors.
