The must-attend event for the equestrian & country sectors
BETA International returns on 28-29 September 2025 at the NEC Birmingham. With thousands of specialty retailers, yard owners, riding school owners, industry buyers, influencers, and press and media, the 2025 edition is the must-attend event of the calendar year.
Position your products in the hands of senior decision makers and make vital connections to help drive your business forward.
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With thousands of buyers attending BETA International from across the UK and Europe, there's no better place than to get your brand seen by senior decision makers.
On the hunt for the latest product innovations taking this sector by storm? Join us at BETA International to network with top suppliers & discover new ideas to unlock business success.
BETA International returns to the NEC Birmingham. With fantastic transport links, the NEC is easily accessible from anywhere in the country.
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