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Why Visit

BETA

200+

Exhibitors

3,000+

Products

2,000+

Visitors

50

Countries

Explore the latest product innovations, develop meaningful connections with new suppliers, and celebrate the wonderful equestrian industry

Step into a world of opportunities at BETA International, the premier trade-only event for sourcing innovative products, expanding your network, and sparking fresh ideas.

Taking place on 28-29 September at the NEC, Birmingham, BETA International brings together a range of exhibitors from across the equestrian, pet, country, and giftware sectors. This dynamic show is a must-visit for forward thinking businesses looking to expand their network in the UK and beyond.

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When & Where

When & Where

BETA International takes place on 28-29 September 2025 at the NEC, Birmingham. 

Opening times
Sunday 28 September
09:30 - 17:30

Monday 29 September
09:30 - 17:00

Getting to the NEC

What's On

What's On

The exhibition floor is action-packed for 2025 with favourite features returning including the Feed Hub, the Seminar Theatre, and the New Product Showcase. 

View the programme

Sign up to the newsletter

Sign up to the newsletter

Keep up-to-date with BETA International by signing up to our newsletter. You'll be alerted with the latest news regarding the event including when registration goes live.

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KEEP UP TO DATE

Make sure you're up to date with the latest BETA International newsletter

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